NEW DELHI: Baba Ramdev’s Patanjali has launched “Kimbho”, a messaging application, pitching a challenge to popular messaging app WhatsApp, which has over 1 billion downloads from Google Play Store. This “swadeshi messaging platform” comes after Patanjali launched Swadeshi Samriddhi sim cards.
Patanjali’s spokesperson SK Tijarawala tweeted, “Now Bharat will speak. After launching sim cards, Ramdev has launched a new messaging application called Kimbho. Now WhatsApp will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store.”
Mr Tijawarawala explained, Kimbho is a Sanskrit word, which is used to ask, “How are you? What’s new?”.
#किम्भो संस्कृत में हाल-चाल पूछने और खैर-खबर लेने के लिए आम संवाद में प्रयोग होता है जैसे हम बोलते हैं “किम्भो भैया” यानी..क्या हाल है भैया और क्या चल रहा है, क्या खबर है?
अब भारत बोलेगा..किम्भो
अब भारत पूछेगा ..किम्भो@narendramodi @yogrishiramdev @bst_official @Ach_Balkrishna https://t.co/6viDpigQHM
— tijarawala sk (@tijarawala) May 30, 2018
Just like WhatsApp, one can either send direct messages to the person or create new groups to send out messages. Apart from this, one can form broadcast lists, follow celebrities and also doodle using Kimbho app.
Google Play Store describes Kimbho as a real time messaging app. “Kimbho empowers private group chat with free phone and video calling. It has dozens of amazing features to share text audio, photos, videos, stickers, quickies, location, GIF, Doodle and more,” the description reads.
Earlier On May 27, Ramdev’s Patanjali Ayurved tied up with Bharat Sanchar Nigam Limited or state-run telecom company BSNL and launched Swadeshi Samriddhi SIM cards.
People will be given a discount of 10 per cent on Patanjali products with the SIM card, after its full launch,.
It has nearly 5,000 retail outlets across India.
The vast Patanjali Ayurved empire, now offers products ranging from food, cosmetics, home care and personal care products to apparel, which began by selling homegrown herbal remedies wildly popular in large parts of India. Earlier this year, Patanjali Ayurved had formally launched its e-commerce operations with website Patanjaliayurved.net.
Patanjali has also branched out into private security, offering army-like training for recruits.