Kaun Banega Crorepati Goes Digital Rides

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‘To chaliye hum, aur aap milkar khelte hain Kaun Banega Crorepati.’ With these legendary words, the biggest star of Bollywood’s galaxy, Amitabh Bachchan announced Indian television’s grandest show in his booming baritone. 17 years hence and in its 9th season, the quiz game show crosses the threshold of TV and enters a fresh territory in digital, but still with the same flamboyance.

Riding on SonyLIV, the 9th season of KBC will be the first to be streamed online, and it has already become the property to acquire the highest number of sponsors. The show will be available on SonyLIV on a linear feed on subscription + VOD mode to allow viewers to test their IQ anytime, anywhere!

KBC has been able to rope in 7 of the biggest brands in India as its sponsors, a record for any content category. The popularity of the show can be gauged from the fact that Indian telecom’s most talked about brand, Jio, has come onboard as the shows presenting sponsor on SonyLIV and also has a unique proposition this season. Viewers of KBC can match their knowledge with the contestants on the hot seat with Jio KBC Play Along. This can be done by downloading the Jio Chat app on their phones.

The show is co-powered by India’s largest online automobile marketplace Droom and the go-to brand for Ayurvedic products, Patanjali and driven by Datsun.Gujarat Tourism functions as its associate sponsor. EaseMyTrip has grabbed the role of KBC’s travel partner while caring for its health is Fortune VIVO Diabetes Care Oil.

With a few alterations in the lifelines, the timer, and a digital transfer of the winning amount, season 9 of KBC has been a superbly entertaining ride so far, and it promises to be even more so, once on digital! So, what are you waiting for? Bring on your fastest fingers and catch KBC on your smartphones and other devices, only on SonyLIV!

Uday Sodhi, EVP, and Head – Digital Business, Sony Pictures Networks India said, “Kaun Banega Crorepati has revolutionized the viewership for the game show. This year, we decided to further augment its massive fan base by involving the digital audience. The Program has seen high traction from advertisers and 7 of India’s biggest brands are now advertising on the digital platform. With KBC’s launch on SonyLIV, there has been a rapid increase in the digital viewership and further strengthening of SonyLIV’s position among its users as the go-to destination to access the most vibrant entertainment content.”

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